Developing Fashion Brand of Vietnamese Women’s Aodai

Authors: Dương Thị Kim Đức*


Vietnamese women's Aodai is a very familiar topic in the field of research, writing and composing, at home and abroad. Most of these studies have drawn the overall Vietnamese Women's Aodai with values of history, culture, art and design... However, the research on Aodai in terms of brands to develop the Aodai market, serving the aesthetic and consumption needs of Vietnamese traditional Aodai is not mentioned. This article focuses on summarizing and analyzing Aodai fashion market, some models of development of typical fashion brands in the world which are applied to analysis and propose development directions for Aodai fashion brand, applicate to design fashion collection for a brand of Vietnamese women's Aodai.


Aodai, brand, fashion brand, Aodai fashion brand, brand development, Aodai brand development
Pages : 89-95

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