Sun protection is an essential need of most women in Hanoi, especially in hot weather and ozone depletion. Sun protective clothing currently meets the needs of covering and protecting against UV rays, but does not satisfy all the needs of comfort and aesthetics of the wearer. In order to propose solutions to improve product, researcher has designed a questionaire, conducted a paper-based survey and electronic survey for 400 women living in Hanoi. The results showed that most of respondents were satisfied with the sun protective ability and the reasonable price was from 200,000 to 500,000 VND, however, if the product is improved on the style of clothing (simple, youthful, activeness), covering the whole body, the construction can be flexible according to the needs of use, integrating the ability of light rain-proof, antimycotic, it will better meet wearer's demand.
Keyword
Clothing comfort, Clothing style, Sun protective clothing, Hanoi women.
